New advertising campaign for Ecotone

Quartzforms® presents the new advertising campaign for Ecotone™: the evolution in the world of surfaces for interior design

The new advertising campaign for Ecotone™ surfaces, created by We-go, Independent Creative Agency, demonstrates Scapin Group’s commitment to sustainability, emphasizing the importance of making responsible choices in interior design. 

Scapin Group, a specialist in the processing of marbles, granites, composite materials, and agglomerates for construction and furnishing, launches the new advertising campaign dedicated to the Ecotone™ collection of sustainable surfaces.

The campaign advocates a virtuous and concrete goal: to convey through a clear and concise message the importance of making responsible and environmentally friendly choices even in the selection of materials for interior design, addressing the theme of “second chances,” reuse, and recycling with the slogan: “your first choice, its second life”.

In a striking setting, that of Piazza Duomo in Milan, the capital of Italian design, and expanded to major cities like Berlin and New York, the Ecotone™ slab, made with recycled components, bio-derived resin, and containing less than 5% crystalline silica, stands imposingly atop a pile of waste from which this new product was born, becoming a valuable material for both the environment and interior design.

The Ecotone™ project stems from the desire to reconsider the relationship between natural and artificial to create spaces where materials of different natures coexist and influence each other. From this concept, the company has conducted significant research and experimentation, allowing it to create an environmentally conscious formulation. In nature, an ecotone is a transitional area between two ecosystems or, more generally, between two homogeneous yet distinct entities: Ecotone™ positions itself as a transitional material between technical mineral surfaces, produced with traditional methodology, and a more advanced surface that focuses primarily on respect for our planet.

The production of Ecotone™ slabs utilizes 60% wind energy and involves the recycling of used water.

Through the most advanced technology applied to mineral matter, the surfaces also guarantee exceptional technical performance, such as resistance to impacts, scratches, stains, and acidic substances.

“Today we can proudly say that we have achieved a fundamental goal: the research and development of products with minimal environmental impact, thanks to the use of energy from renewable sources, such as wind and solar, and the almost total recycling of water used in processing. On these bases, we create projects of inestimable beauty, which are proving to be a precious source of inspiration for the most creative designers: this is our contribution to a new, evolved conception of interior design,” explains Marco Scapin, Art Director of Scapin Group.

The campaign is signed by the agency We-go, Independent Creative Agency, and involves engagement in major furnishing magazines, both consumer and trade, with investments in Google and programmatic advertising, on major furnishing portals, and online through digital and social advertising.